Sarah Yu, PhD’13 completed her doctorate degree in the School of Brain and Behavioral Sciences, where her research focus was aimed at better understanding how human memory works through brain imaging techniques. Yu is now the director of neuroscience & client service for the consumer neuroscience business at Nielsen, a leading multi-national market research firm. In her role, she utilizes brain imaging techniques to help her clients gain a better understand of their consumers’ behavior at a deep, non-conscious level and improving their marketing and advertising strategies.
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